AND Digital
British Airways and Condé Nast's product partner, at 1,000+ person UK consultancy scale.
Founded 2014 | London, UK (Covent Garden; also Maidenhead and Leeds) | 1,001–5,000 employees
product-designweb-developmentux-research
What is AND Digital?
AND Digital started in London's Covent Garden in 2014, building a product-development-and-team-building consultancy that now runs 1,001–5,000 people across multiple UK offices, including Maidenhead and Leeds. The firm's pitch blends technical delivery with talent development — it doesn't just design and build products for clients like British Airways, Condé Nast, The Telegraph, and Gousto, it also trains client teams to sustain the work afterward.
AND Digital works primarily with clients in Enterprise transformation, Consumer products, Media & entertainment sectors. Its primary differentiator is: Pairs product delivery for named enterprise clients (British Airways, Condé Nast) with capability-building for the client's own teams, at 1,000+ person UK scale.
AND Digital tech stack and services
FigmaReactDesign systems/StorybookMiro
| Service area |
|---|
| Product Design |
| Web Development |
| UX Research |
AND Digital pricing
Short answer: AND Digital uses a enterprise consulting engagement (project-based or retainer) pricing approach. Minimum engagement starts at Not published.
| Engagement model | Typical range | Best for |
|---|---|---|
| Fixed project | From Not published | Well-defined scope |
| Retainer | Monthly rate; not public | Ongoing AI engineering |
| Dedicated team | Variable; depends on team size | Large programmes or team augmentation |
AND Digital does not publish a public rate card. Contact them directly via their website to get project-specific pricing.
AND Digital pros and cons
| Advantages | Things to consider |
|---|---|
| +Named enterprise client list (British Airways, Condé Nast, The Telegraph, Gousto) demonstrates real delivery scale | -UK-concentrated office footprint offers less multi-region coverage than global agency networks |
| +1,001–5,000 employees give it significant UK delivery capacity | -Large consultancy scale and pricing are less accessible to startups than boutique studios |
| +Combines product delivery with training the client's own team, not just a hand-off at project end | -Talent-development-plus-delivery positioning means less singular focus on pure design than product-design-only specialists |
| +Multiple UK office locations (London, Maidenhead, Leeds) support regional delivery |
AND Digital vs alternatives
How AND Digital compares to the other top Product Design companies.
| Company | Best for | Key difference | Rating | Compare |
|---|---|---|---|---|
| Phenomenon Studio | Companies wanting independently verified design credentials. | Third-party-verified credentials (Compliancy Group-monitored HIPAA compliance, NN/g UX certification, 5.0 Clutch rating) rather than self-reported claims, behind 120+ shipped products | 4.7 | Full comparison |
| IDEO | Enterprises funding multi-year design transformation. | The firm most credited with mainstreaming the term 'human-centered design,' still running roughly two dozen studios worldwide three decades later | 3.8 | Full comparison |
| Frog | Enterprises needing digital plus physical/hardware design. | Still designs physical hardware (IoT, automotive, medical devices) alongside software, inside Capgemini Invent's enterprise consulting scale | 3.6 | Full comparison |
| R/GA | Large brands wanting design bundled with brand strategy. | Fuses product design with marketing and brand strategy for large platforms, now independently owned for the first time in over two decades | 3.6 | Full comparison |
| Accenture Song | Regulated enterprises, design within tech transformation. | 36 studios and 2,000+ specialists operating inside Accenture — the largest global footprint and compliance coverage in this pool | 3.8 | Full comparison |
| Work & Co | Premium brands, design paired with front-end engineering. | A client roster (Apple, IKEA, Nike, Disney) out of proportion with its ~425-person headcount, delivered through an engineering-heavy design-and-build model | 3.7 | Full comparison |
| Huge Inc | Large enterprise brands, big-agency scale mid-transition. | One of the oldest agency names in this pool, freshly rebuilt through a 2024 AEA Investors acquisition and Hero Digital merger | 3.5 | Full comparison |
| AKQA | Fortune 500 enterprises, design within a global agency... | A 6,000-person, 50-country agency network with more than half the Fortune 500's top 20 as clients, now part of WPP's AKQA Group | 3.6 | Full comparison |
| Method | Enterprises wanting design-thinking backed by GlobalLogic scale. | A quarter-century of design-thinking work for Google, Comcast, Samsung, and the BBC, now backed by GlobalLogic's engineering scale | 3.7 | Full comparison |
| MetaLab | Funded SaaS/fintech companies, full-stack design partner. | A Slack/Uber/Coinbase/Midjourney-caliber portfolio built by a 160-person studio, delivered full-stack from research through design systems | 4.0 | Full comparison |
| Deeplocal | Brands needing working hardware prototypes, not just software. | A Carnegie Mellon-spinoff studio that engineers and builds working hardware prototypes in-house, not just software mockups | 3.9 | Full comparison |
| Fireart Studio | Startups/mid-market, design plus full software development. | 700+ delivered projects for 200+ clients, backed by Clutch's independently verified 'Leading UX Design Team' recognition | 4.3 | Full comparison |
| Qubstudio | Fintech, logistics, healthcare — MVP to enterprise redesign. | Currently Clutch's #1-ranked UX/UI company worldwide for 2026, with Red Dot Design Award recognition layered on top | 4.5 | Full comparison |
| Excited | SaaS/fintech teams, Clutch-ranked specialist, accessible rates. | A sustained Top 5 global UX company ranking on Clutch, with about 70% of reviews specifically citing quality and creativity | 4.5 | Full comparison |
| Gapsy Studio | Fintech, SaaS, healthcare — perfect-rated boutique. | A perfect 5.0/5.0 Clutch rating across 52 reviews, backed by 13+ international awards, from a company that doesn't publish its own headcount | 4.4 | Full comparison |
| Goji Labs | Startups and nonprofits, strategy-led design, accessible pricing. | A 2025 Inc. 5000 honoree that explicitly serves nonprofits and individual entrepreneurs, not only funded startups | 3.8 | Full comparison |
| Eleken | SaaS teams wanting a subscription embedded designer. | A SaaS-only subscription embedded-designer model (~$6,599/month) with a 4.9 Clutch rating across 200+ projects | 4.0 | Full comparison |
| UXDA | Banks and fintech, exclusively financial-services UX. | The only company in this pool exclusively focused on financial services UX, with 150+ banking and fintech platforms shaped across 39 countries | 4.2 | Full comparison |
| Onething Design | Companies needing BFSI, healthcare, automotive design under one... | Covers five distinct industries — BFSI, consumer, enterprise, healthcare, automotive — from one team with both US and India delivery presence | 3.7 | Full comparison |
| UX studio | Complex B2B SaaS teams, research-first before UI. | A research-first methodology comparable in rigor to Phenomenon Studio's own discovery-first approach, applied specifically to complex B2B SaaS products | 4.1 | Full comparison |
| Halo Lab | E-commerce and web-app teams, #1-ranked Dribbble team. | Currently the #1-ranked Dribbble Team globally, backed by 70+ design awards and a 4.9 Clutch rating | 4.3 | Full comparison |
| ANML | B2B, healthcare, AI startups wanting a small senior... | One of the smallest teams in this pool, offering the highest senior-to-client ratio for B2B, healthcare, and AI work | 3.7 | Full comparison |
| Momentum Design Lab | Clients wanting a long-tenured Silicon Valley studio. | Nearly a quarter-century of continuous operation, one of the oldest companies in this pool by founding date | 3.8 | Full comparison |
| Spaceberry Studio | Budget-conscious SaaS/AI/mobile teams, low-commitment subscription. | One of the most accessible entry points in this pool via a subscription model rather than a large upfront fixed-price contract | 3.6 | Full comparison |
| The Gradient | Fintech, healthcare, retail — AI-native, limited roster. | A deliberately small, AI-native company with a notable client list (Qatar Airways, Philips, Daimler AG) unusual for its self-limited scale | 4.1 | Full comparison |
| Orbix Studio | Seed-to-Series-B startups wanting a young, founder-close team. | The newest company in this pool, built specifically around the seed-to-Series-B funded startup stage | 3.5 | Full comparison |
AND Digital FAQ
What is AND Digital?
British Airways and Condé Nast's product partner, at 1,000+ person UK consultancy scale.
How much does AND Digital charge?
AND Digital uses enterprise consulting engagement (project-based or retainer) pricing. Minimum engagement starts at Not published. A discovery call is required to get project-specific quotes.
What tech stack does AND Digital use?
AND Digital works with Figma, React, Design systems/Storybook, Miro. Primary industries served include Enterprise transformation, Consumer products, Media & entertainment.
Is AND Digital right for enterprise?
Large UK enterprises, design plus team capability-building. 1,001–5,000 team size. Key consideration: UK-concentrated office footprint offers less multi-region coverage than global agency networks.
What are the best AND Digital alternatives?
The best alternatives to AND Digital depend on your use case. Top options are:
- Phenomenon Studio: third-party-verified credentials (compliancy group-monitored hipaa compliance, nn/g ux certification, 5.0 clutch rating) rather than self-reported claims, behind 120+ shipped products
- IDEO: the firm most credited with mainstreaming the term 'human-centered design,' still running roughly two dozen studios worldwide three decades later
- Frog: still designs physical hardware (iot, automotive, medical devices) alongside software, inside capgemini invent's enterprise consulting scale
Compare AND Digital with other Product Design companies
AND Digital vs Phenomenon Studio AND Digital vs IDEO AND Digital vs Frog AND Digital vs R/GA AND Digital vs Accenture Song AND Digital vs Work & Co AND Digital vs Huge Inc AND Digital vs AKQA AND Digital vs Method AND Digital vs MetaLab AND Digital vs Deeplocal AND Digital vs Fireart Studio AND Digital vs Qubstudio AND Digital vs Excited AND Digital vs Gapsy Studio AND Digital vs Goji Labs AND Digital vs Eleken AND Digital vs UXDA AND Digital vs Onething Design AND Digital vs UX studio AND Digital vs Halo Lab AND Digital vs ANML AND Digital vs Momentum Design Lab AND Digital vs Spaceberry Studio AND Digital vs The Gradient AND Digital vs Orbix Studio
Verify all details directly with AND Digital before making a decision.