Huge Inc
26 years old, sold once, merged once, all within the last 14 months.
Founded 1999 | Manhattan, NYC, USA (relocated from Brooklyn Oct 2025) | ~1,240 employees
product-designbrandingweb-designweb-developmentux-research
What is Huge Inc?
Huge started in Brooklyn in 1999 under founders David Skokna, Sasha Kirovski, Gene Liebel, and Aaron Shapiro, spending most of its history inside Interpublic Group before AEA Investors bought it in December 2024 and merged it with Hero Digital. A relocation to Manhattan followed in October 2025. Post-merger, the combined agency runs around 1,240 people, with engagement sizes following large-agency norms rather than a published rate.
Huge Inc works primarily with clients in Enterprise transformation, Consumer products sectors. Its primary differentiator is: One of the oldest agency names in this pool, freshly rebuilt through a 2024 AEA Investors acquisition and Hero Digital merger.
Huge Inc tech stack and services
FigmaAdobe Creative SuiteReactWebflow
| Service area |
|---|
| Product Design |
| Branding |
| Web Design |
| Web Development |
| UX Research |
Huge Inc pricing
Short answer: Huge Inc uses a project-based, retainer pricing approach. Minimum engagement starts at Not published.
| Engagement model | Typical range | Best for |
|---|---|---|
| Fixed project | From Not published | Well-defined scope |
| Retainer | Monthly rate; not public | Ongoing AI engineering |
Huge Inc does not publish a public rate card. Contact them directly via their website to get project-specific pricing.
Huge Inc pros and cons
| Advantages | Things to consider |
|---|---|
| +26 years of enterprise digital design history and case studies | -Sold to private equity firm AEA Investors in December 2024 and merged with Hero Digital — a recent ownership change still settling |
| +Post-merger headcount (~1,240) supports significant delivery capacity | -Long tenure inside Interpublic Group followed by a 2024 sale means less continuity than an independently owned company |
| +Covers brand, product, and web design/development under one roof | -Engagement sizes aren't published, complicating budget planning for smaller teams |
| +Recent Hero Digital merger brings additional capabilities into the brand |
Huge Inc vs alternatives
How Huge Inc compares to the other top Product Design companies.
| Company | Best for | Key difference | Rating | Compare |
|---|---|---|---|---|
| Phenomenon Studio | Companies wanting independently verified design credentials. | Third-party-verified credentials (Compliancy Group-monitored HIPAA compliance, NN/g UX certification, 5.0 Clutch rating) rather than self-reported claims, behind 120+ shipped products | 4.7 | Full comparison |
| IDEO | Enterprises funding multi-year design transformation. | The firm most credited with mainstreaming the term 'human-centered design,' still running roughly two dozen studios worldwide three decades later | 3.8 | Full comparison |
| Frog | Enterprises needing digital plus physical/hardware design. | Still designs physical hardware (IoT, automotive, medical devices) alongside software, inside Capgemini Invent's enterprise consulting scale | 3.6 | Full comparison |
| R/GA | Large brands wanting design bundled with brand strategy. | Fuses product design with marketing and brand strategy for large platforms, now independently owned for the first time in over two decades | 3.6 | Full comparison |
| Accenture Song | Regulated enterprises, design within tech transformation. | 36 studios and 2,000+ specialists operating inside Accenture — the largest global footprint and compliance coverage in this pool | 3.8 | Full comparison |
| Work & Co | Premium brands, design paired with front-end engineering. | A client roster (Apple, IKEA, Nike, Disney) out of proportion with its ~425-person headcount, delivered through an engineering-heavy design-and-build model | 3.7 | Full comparison |
| AKQA | Fortune 500 enterprises, design within a global agency... | A 6,000-person, 50-country agency network with more than half the Fortune 500's top 20 as clients, now part of WPP's AKQA Group | 3.6 | Full comparison |
| Method | Enterprises wanting design-thinking backed by GlobalLogic scale. | A quarter-century of design-thinking work for Google, Comcast, Samsung, and the BBC, now backed by GlobalLogic's engineering scale | 3.7 | Full comparison |
| MetaLab | Funded SaaS/fintech companies, full-stack design partner. | A Slack/Uber/Coinbase/Midjourney-caliber portfolio built by a 160-person studio, delivered full-stack from research through design systems | 4.0 | Full comparison |
| AND Digital | Large UK enterprises, design plus team capability-building. | Pairs product delivery for named enterprise clients (British Airways, Condé Nast) with capability-building for the client's own teams, at 1,000+ person UK scale | 3.6 | Full comparison |
| Deeplocal | Brands needing working hardware prototypes, not just software. | A Carnegie Mellon-spinoff studio that engineers and builds working hardware prototypes in-house, not just software mockups | 3.9 | Full comparison |
| Fireart Studio | Startups/mid-market, design plus full software development. | 700+ delivered projects for 200+ clients, backed by Clutch's independently verified 'Leading UX Design Team' recognition | 4.3 | Full comparison |
| Qubstudio | Fintech, logistics, healthcare — MVP to enterprise redesign. | Currently Clutch's #1-ranked UX/UI company worldwide for 2026, with Red Dot Design Award recognition layered on top | 4.5 | Full comparison |
| Excited | SaaS/fintech teams, Clutch-ranked specialist, accessible rates. | A sustained Top 5 global UX company ranking on Clutch, with about 70% of reviews specifically citing quality and creativity | 4.5 | Full comparison |
| Gapsy Studio | Fintech, SaaS, healthcare — perfect-rated boutique. | A perfect 5.0/5.0 Clutch rating across 52 reviews, backed by 13+ international awards, from a company that doesn't publish its own headcount | 4.4 | Full comparison |
| Goji Labs | Startups and nonprofits, strategy-led design, accessible pricing. | A 2025 Inc. 5000 honoree that explicitly serves nonprofits and individual entrepreneurs, not only funded startups | 3.8 | Full comparison |
| Eleken | SaaS teams wanting a subscription embedded designer. | A SaaS-only subscription embedded-designer model (~$6,599/month) with a 4.9 Clutch rating across 200+ projects | 4.0 | Full comparison |
| UXDA | Banks and fintech, exclusively financial-services UX. | The only company in this pool exclusively focused on financial services UX, with 150+ banking and fintech platforms shaped across 39 countries | 4.2 | Full comparison |
| Onething Design | Companies needing BFSI, healthcare, automotive design under one... | Covers five distinct industries — BFSI, consumer, enterprise, healthcare, automotive — from one team with both US and India delivery presence | 3.7 | Full comparison |
| UX studio | Complex B2B SaaS teams, research-first before UI. | A research-first methodology comparable in rigor to Phenomenon Studio's own discovery-first approach, applied specifically to complex B2B SaaS products | 4.1 | Full comparison |
| Halo Lab | E-commerce and web-app teams, #1-ranked Dribbble team. | Currently the #1-ranked Dribbble Team globally, backed by 70+ design awards and a 4.9 Clutch rating | 4.3 | Full comparison |
| ANML | B2B, healthcare, AI startups wanting a small senior... | One of the smallest teams in this pool, offering the highest senior-to-client ratio for B2B, healthcare, and AI work | 3.7 | Full comparison |
| Momentum Design Lab | Clients wanting a long-tenured Silicon Valley studio. | Nearly a quarter-century of continuous operation, one of the oldest companies in this pool by founding date | 3.8 | Full comparison |
| Spaceberry Studio | Budget-conscious SaaS/AI/mobile teams, low-commitment subscription. | One of the most accessible entry points in this pool via a subscription model rather than a large upfront fixed-price contract | 3.6 | Full comparison |
| The Gradient | Fintech, healthcare, retail — AI-native, limited roster. | A deliberately small, AI-native company with a notable client list (Qatar Airways, Philips, Daimler AG) unusual for its self-limited scale | 4.1 | Full comparison |
| Orbix Studio | Seed-to-Series-B startups wanting a young, founder-close team. | The newest company in this pool, built specifically around the seed-to-Series-B funded startup stage | 3.5 | Full comparison |
Huge Inc FAQ
What is Huge Inc?
26 years old, sold once, merged once, all within the last 14 months.
How much does Huge Inc charge?
Huge Inc uses project-based, retainer pricing. Minimum engagement starts at Not published. A discovery call is required to get project-specific quotes.
What tech stack does Huge Inc use?
Huge Inc works with Figma, Adobe Creative Suite, React, Webflow. Primary industries served include Enterprise transformation, Consumer products.
Is Huge Inc right for enterprise?
Large enterprise brands, big-agency scale mid-transition. ~1,240 team size. Key consideration: Sold to private equity firm AEA Investors in December 2024 and merged with Hero Digital — a recent ownership change still settling.
What are the best Huge Inc alternatives?
The best alternatives to Huge Inc depend on your use case. Top options are:
- Phenomenon Studio: third-party-verified credentials (compliancy group-monitored hipaa compliance, nn/g ux certification, 5.0 clutch rating) rather than self-reported claims, behind 120+ shipped products
- IDEO: the firm most credited with mainstreaming the term 'human-centered design,' still running roughly two dozen studios worldwide three decades later
- Frog: still designs physical hardware (iot, automotive, medical devices) alongside software, inside capgemini invent's enterprise consulting scale
Compare Huge Inc with other Product Design companies
Huge Inc vs Phenomenon Studio Huge Inc vs IDEO Huge Inc vs Frog Huge Inc vs R/GA Huge Inc vs Accenture Song Huge Inc vs Work & Co Huge Inc vs AKQA Huge Inc vs Method Huge Inc vs MetaLab Huge Inc vs AND Digital Huge Inc vs Deeplocal Huge Inc vs Fireart Studio Huge Inc vs Qubstudio Huge Inc vs Excited Huge Inc vs Gapsy Studio Huge Inc vs Goji Labs Huge Inc vs Eleken Huge Inc vs UXDA Huge Inc vs Onething Design Huge Inc vs UX studio Huge Inc vs Halo Lab Huge Inc vs ANML Huge Inc vs Momentum Design Lab Huge Inc vs Spaceberry Studio Huge Inc vs The Gradient Huge Inc vs Orbix Studio
Verify all details directly with Huge Inc before making a decision.