Work & Co vs AND Digital: full comparison for 2026
Quick verdict
Work & Co (3.7/5) edges ahead of AND Digital (3.6/5) overall. Work & Co is the better choice for premium brands, design paired with front-end engineering. AND Digital is the stronger option for large UK enterprises, design plus team capability-building. The right choice depends on your project size, budget, and required tech stack.
Work & Co vs AND Digital: head-to-head summary
| Criterion | Work & Co | AND Digital |
|---|---|---|
| Founded | 2013 | 2014 |
| HQ | Dumbo, Brooklyn, NY, USA | London, UK (Covent Garden; also Maidenhead and Leeds) |
| Team size | 425+ | 1,001–5,000 |
| Rating | 3.7 / 5 | 3.6 / 5 |
| Primary differentiator | A client roster (Apple, IKEA, Nike, Disney) out of proportion with its ~425-person headcount, delivered through an engineering-heavy design-and-build model | Pairs product delivery for named enterprise clients (British Airways, Condé Nast) with capability-building for the client's own teams, at 1,000+ person UK scale |
| Pricing model | Fixed project, dedicated team | Enterprise consulting engagement (project-based or retainer) |
| Min. engagement | Not published | Not published |
| Primary tech stack | Figma, React, Next.js | Figma, React, Design systems/Storybook |
| Industries served | Consumer products, Enterprise transformation, Healthcare | Enterprise transformation, Consumer products, Media & entertainment |
Work & Co vs AND Digital: overview
Work & Co
Work & Co launched in Dumbo, Brooklyn in May 2013 under five co-founders — Gene Liebel, Felipe Memoria, Joe Stewart, Mohan Ramaswamy, and Marcelo Eduardo — and has since opened offices across the US, Latin America, and Europe. At roughly 425 people, its client roster (Apple, IKEA, Google, Mercedes-Benz, Pfizer, GoFundMe, Nike, Disney) is out of proportion with its size, a result of an engineering-heavy model that keeps design and front-end build inside the same team. Accenture Song acquired Work & Co in 2023.
AND Digital
AND Digital started in London's Covent Garden in 2014, building a product-development-and-team-building consultancy that now runs 1,001–5,000 people across multiple UK offices, including Maidenhead and Leeds. The firm's pitch blends technical delivery with talent development — it doesn't just design and build products for clients like British Airways, Condé Nast, The Telegraph, and Gousto, it also trains client teams to sustain the work afterward.
Services and capabilities: Work & Co vs AND Digital
| Capability | Work & Co | AND Digital |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✗ | ✓ |
| Branding | ✗ | ✗ |
| Web development | ✓ | ✓ |
| Mobile development | ✓ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Work & Co vs AND Digital
| Framework / platform | Work & Co | AND Digital |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | N/A |
| React | ✓ | ✓ |
| Framer | N/A | N/A |
| Adobe Creative Suite | N/A | N/A |
| Design systems/Storybook | N/A | ✓ |
| After Effects | N/A | N/A |
Pricing comparison: Work & Co vs AND Digital
| Criterion | Work & Co | AND Digital |
|---|---|---|
| Minimum engagement | Not published | Not published |
| Engagement models | Fixed project, Dedicated team | Fixed project, Retainer, Dedicated team |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Mid-market |
Target audience comparison: Work & Co vs AND Digital
| Dimension | Work & Co | AND Digital |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Consumer products, Enterprise transformation, Healthcare | Enterprise transformation, Consumer products, Media & entertainment |
| Best use cases | Flagship consumer app redesign for a global brand, E-commerce platform rebuild with heavy front-end engineering | Large UK enterprise product redesign with an internal capability-building component, Media or travel-sector digital product delivery at scale |
| Typical project type | Fixed project | Fixed project |
Work & Co vs AND Digital: pros and cons
| Work & Co | |
|---|---|
| + | Client roster (Apple, IKEA, Google, Nike, Disney) is exceptional relative to headcount |
| + | Design and engineering under one roof cuts the hand-off risk of splitting vendors |
| + | 425+ people across the US, Europe, and Latin America give real multi-region capacity |
| + | Consistent record shipping flagship consumer digital products |
| - | Now part of Accenture Song, which shares a parent with the Accenture Song entry elsewhere in this pool |
| - | A premium client base implies premium pricing even without a published minimum |
| - | Less vertical specialization (fintech, healthcare-specific) than boutiques built around one niche |
| AND Digital | |
|---|---|
| + | Named enterprise client list (British Airways, Condé Nast, The Telegraph, Gousto) demonstrates real delivery scale |
| + | 1,001–5,000 employees give it significant UK delivery capacity |
| + | Combines product delivery with training the client's own team, not just a hand-off at project end |
| + | Multiple UK office locations (London, Maidenhead, Leeds) support regional delivery |
| - | UK-concentrated office footprint offers less multi-region coverage than global agency networks |
| - | Large consultancy scale and pricing are less accessible to startups than boutique studios |
| - | Talent-development-plus-delivery positioning means less singular focus on pure design than product-design-only specialists |
Who should choose Work & Co?
A typical fit: flagship consumer app redesign for a global brand.
A client roster (Apple, IKEA, Nike, Disney) out of proportion with its ~425-person headcount, delivered through an engineering-heavy design-and-build model. Minimum engagement starts at Not published. Works best with clients in Consumer products, Enterprise transformation, Healthcare.
Who should choose AND Digital?
A typical fit: large UK enterprise product redesign with an internal capability-building component.
Pairs product delivery for named enterprise clients (British Airways, Condé Nast) with capability-building for the client's own teams, at 1,000+ person UK scale. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products, Media & entertainment.
Decision matrix: Work & Co vs AND Digital
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Work & Co |
| You need a large dedicated team for an ongoing programme | Work & Co |
| Your budget is at the lower end | Compare: Work & Co (Not published) vs AND Digital (Not published) |
| You need specialist depth in a specific vertical | Work & Co |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Work & Co vs AND Digital
| Use case | Work & Co fit | AND Digital fit | Winner |
|---|---|---|---|
| Flagship consumer app redesign for a global brand | Strong | Limited | Work & Co |
| E-commerce platform rebuild with heavy front-end engineering | Strong | Limited | Work & Co |
| Large UK enterprise product redesign with an internal capability-building component | Limited | Strong | AND Digital |
| Media or travel-sector digital product delivery at scale | Limited | Strong | AND Digital |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Work & Co vs AND Digital
Work & Co (3.7/5) is the stronger overall choice for most Product Design projects. A client roster (Apple, IKEA, Nike, Disney) out of proportion with its ~425-person headcount, delivered through an engineering-heavy design-and-build model.
AND Digital (3.6/5) is worth a look if you need media or travel-sector digital product delivery at scale. If your situation matches that, AND Digital is a competitive option.
Related comparisons
Work & Co vs AND Digital FAQ
Is Work & Co better than AND Digital?
Work & Co (3.7/5) scores higher overall, but "better" depends on your use case. Work & Co's strongest advantage: client roster (Apple, IKEA, Google, Nike, Disney) is exceptional relative to headcount. AND Digital's strongest advantage: named enterprise client list (British Airways, Condé Nast, The Telegraph, Gousto) demonstrates real delivery scale.
How do Work & Co and AND Digital differ in pricing?
Work & Co uses fixed project, dedicated team pricing with a minimum engagement of Not published. AND Digital uses enterprise consulting engagement (project-based or retainer) pricing with a minimum engagement of Not published. Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Work & Co or AND Digital?
AND Digital is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each company before shortlisting.
What are the main differences between Work & Co and AND Digital?
Work & Co's primary differentiator is: a client roster (Apple, IKEA, Nike, Disney) out of proportion with its ~425-person headcount, delivered through an engineering-heavy design-and-build model. AND Digital's primary differentiator is: pairs product delivery for named enterprise clients (British Airways, Condé Nast) with capability-building for the client's own teams, at 1,000+ person UK scale. They also differ in team size (425+ vs 1,001–5,000), minimum engagement (Not published vs Not published), and primary industries served (Consumer products, Enterprise transformation vs Enterprise transformation, Consumer products).
Verify all details directly with each company before making a decision.