AND Digital vs Gapsy Studio: full comparison for 2026
Quick verdict
Gapsy Studio (4.4/5) edges ahead of AND Digital (3.6/5) overall. Gapsy Studio is the better choice for Fintech, SaaS, healthcare — perfect-rated boutique. AND Digital is the stronger option for large UK enterprises, design plus team capability-building. The right choice depends on your project size, budget, and required tech stack.
AND Digital vs Gapsy Studio: head-to-head summary
| Criterion | AND Digital | Gapsy Studio |
|---|---|---|
| Founded | 2014 | 2014 |
| HQ | London, UK (Covent Garden; also Maidenhead and Leeds) | Dnipro, Ukraine |
| Team size | 1,001–5,000 | Collective model, size not published (500+ completed projects) |
| Rating | 3.6 / 5 | 4.4 / 5 |
| Primary differentiator | Pairs product delivery for named enterprise clients (British Airways, Condé Nast) with capability-building for the client's own teams, at 1,000+ person UK scale | A perfect 5.0/5.0 Clutch rating across 52 reviews, backed by 13+ international awards, from a company that doesn't publish its own headcount |
| Pricing model | Enterprise consulting engagement (project-based or retainer) | Fixed project, dedicated team |
| Min. engagement | Not published | $10K (per company website; independently unverifiable) |
| Primary tech stack | Figma, React, Design systems/Storybook | Figma, Webflow, After Effects |
| Industries served | Enterprise transformation, Consumer products, Media & entertainment | Financial services / fintech, SaaS / B2B software, Healthcare, EdTech, E-commerce / retail |
AND Digital vs Gapsy Studio: overview
AND Digital
AND Digital started in London's Covent Garden in 2014, building a product-development-and-team-building consultancy that now runs 1,001–5,000 people across multiple UK offices, including Maidenhead and Leeds. The firm's pitch blends technical delivery with talent development — it doesn't just design and build products for clients like British Airways, Condé Nast, The Telegraph, and Gousto, it also trains client teams to sustain the work afterward.
Gapsy Studio
Gapsy Studio describes its own history as running "since 2014" — treated here as self-reported since it isn't independently confirmed — from a base in Dnipro, Ukraine. Instead of stating a team size, the company calls itself a "collective of creative professionals," pointing to 500+ completed projects and a 5.0/5.0 Clutch rating across 52 reviews. Thirteen-plus international awards from Behance, Awwwards, FWA, CSS Winner, Titan Awards, and DesignRush back that rating, spanning fintech, SaaS, health, education, and retail client work.
Services and capabilities: AND Digital vs Gapsy Studio
| Capability | AND Digital | Gapsy Studio |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✗ |
| Branding | ✗ | ✓ |
| Web development | ✓ | ✓ |
| Mobile development | ✗ | ✓ |
| Design systems | ✗ | ✗ |
Tech stack comparison: AND Digital vs Gapsy Studio
| Framework / platform | AND Digital | Gapsy Studio |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | ✓ |
| React | ✓ | ✓ |
| Framer | N/A | N/A |
| Adobe Creative Suite | N/A | N/A |
| Design systems/Storybook | ✓ | N/A |
| After Effects | N/A | ✓ |
Pricing comparison: AND Digital vs Gapsy Studio
| Criterion | AND Digital | Gapsy Studio |
|---|---|---|
| Minimum engagement | Not published | $10K (per company website; independently unverifiable) |
| Engagement models | Fixed project, Retainer, Dedicated team | Fixed project, Dedicated team |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Accessible |
Target audience comparison: AND Digital vs Gapsy Studio
| Dimension | AND Digital | Gapsy Studio |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Enterprise transformation, Consumer products, Media & entertainment | Financial services / fintech, SaaS / B2B software, Healthcare |
| Best use cases | Large UK enterprise product redesign with an internal capability-building component, Media or travel-sector digital product delivery at scale | Fintech app UI/UX with brand identity work, Healthcare or EdTech product redesign |
| Typical project type | Fixed project | Fixed project |
AND Digital vs Gapsy Studio: pros and cons
| AND Digital | |
|---|---|
| + | Named enterprise client list (British Airways, Condé Nast, The Telegraph, Gousto) demonstrates real delivery scale |
| + | 1,001–5,000 employees give it significant UK delivery capacity |
| + | Combines product delivery with training the client's own team, not just a hand-off at project end |
| + | Multiple UK office locations (London, Maidenhead, Leeds) support regional delivery |
| - | UK-concentrated office footprint offers less multi-region coverage than global agency networks |
| - | Large consultancy scale and pricing are less accessible to startups than boutique studios |
| - | Talent-development-plus-delivery positioning means less singular focus on pure design than product-design-only specialists |
| Gapsy Studio | |
|---|---|
| + | 5.0/5.0 Clutch rating across 52 public reviews — one of the highest verified scores in this pool |
| + | 13+ international design awards across Behance, Awwwards, FWA, CSS Winner, Titan Awards, and DesignRush |
| + | 500+ completed projects demonstrates a substantial delivery track record |
| + | Covers five distinct industries (fintech, SaaS, health, education, retail) from one team |
| - | Doesn't publish a specific headcount, describing itself as a 'collective' — harder to gauge delivery capacity |
| - | Founding year is self-reported ('since 2014') rather than independently confirmed |
| - | Its broad five-industry positioning trades off some depth against single-vertical specialists like UXDA |
Who should choose AND Digital?
A typical fit: large UK enterprise product redesign with an internal capability-building component.
Pairs product delivery for named enterprise clients (British Airways, Condé Nast) with capability-building for the client's own teams, at 1,000+ person UK scale. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products, Media & entertainment.
Who should choose Gapsy Studio?
A typical fit: fintech app UI/UX with brand identity work.
A perfect 5.0/5.0 Clutch rating across 52 reviews, backed by 13+ international awards, from a company that doesn't publish its own headcount. Minimum engagement starts at $10K (per company website; independently unverifiable). Works best with clients in Financial services / fintech, SaaS / B2B software, Healthcare, EdTech, E-commerce / retail.
Decision matrix: AND Digital vs Gapsy Studio
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | AND Digital |
| You need a large dedicated team for an ongoing programme | AND Digital |
| Your budget is at the lower end | Compare: AND Digital (Not published) vs Gapsy Studio ($10K (per company website; independently unverifiable)) |
| You need specialist depth in a specific vertical | Gapsy Studio |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: AND Digital vs Gapsy Studio
| Use case | AND Digital fit | Gapsy Studio fit | Winner |
|---|---|---|---|
| Large UK enterprise product redesign with an internal capability-building component | Strong | Limited | AND Digital |
| Media or travel-sector digital product delivery at scale | Strong | Limited | AND Digital |
| Fintech app UI/UX with brand identity work | Limited | Strong | Gapsy Studio |
| Healthcare or EdTech product redesign | Limited | Strong | Gapsy Studio |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: AND Digital vs Gapsy Studio
Gapsy Studio (4.4/5) is the stronger overall choice for most Product Design projects. A perfect 5.0/5.0 Clutch rating across 52 reviews, backed by 13+ international awards, from a company that doesn't publish its own headcount.
AND Digital (3.6/5) is worth a look if you need media or travel-sector digital product delivery at scale. If your situation matches that, AND Digital is a competitive option.
Related comparisons
AND Digital vs Gapsy Studio FAQ
Is AND Digital better than Gapsy Studio?
Gapsy Studio (4.4/5) scores higher overall, but "better" depends on your use case. AND Digital's strongest advantage: named enterprise client list (British Airways, Condé Nast, The Telegraph, Gousto) demonstrates real delivery scale. Gapsy Studio's strongest advantage: 5.0/5.0 Clutch rating across 52 public reviews — one of the highest verified scores in this pool.
How do AND Digital and Gapsy Studio differ in pricing?
AND Digital uses enterprise consulting engagement (project-based or retainer) pricing with a minimum engagement of Not published. Gapsy Studio uses fixed project, dedicated team pricing with a minimum engagement of $10K (per company website; independently unverifiable). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: AND Digital or Gapsy Studio?
AND Digital is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each company before shortlisting.
What are the main differences between AND Digital and Gapsy Studio?
AND Digital's primary differentiator is: pairs product delivery for named enterprise clients (British Airways, Condé Nast) with capability-building for the client's own teams, at 1,000+ person UK scale. Gapsy Studio's primary differentiator is: a perfect 5.0/5.0 Clutch rating across 52 reviews, backed by 13+ international awards, from a company that doesn't publish its own headcount. They also differ in team size (1,001–5,000 vs Collective model, size not published (500+ completed projects)), minimum engagement (Not published vs $10K (per company website; independently unverifiable)), and primary industries served (Enterprise transformation, Consumer products vs Financial services / fintech, SaaS / B2B software).
Verify all details directly with each company before making a decision.