AND Digital vs Eleken: full comparison for 2026
Quick verdict
Eleken (4.0/5) edges ahead of AND Digital (3.6/5) overall. Eleken is the better choice for SaaS teams wanting a subscription embedded designer. AND Digital is the stronger option for large UK enterprises, design plus team capability-building. The right choice depends on your project size, budget, and required tech stack.
AND Digital vs Eleken: head-to-head summary
| Criterion | AND Digital | Eleken |
|---|---|---|
| Founded | 2014 | 2015 |
| HQ | London, UK (Covent Garden; also Maidenhead and Leeds) | Distributed team, roots in Kyiv, Ukraine |
| Team size | 1,001–5,000 | 40+ to 100+ (approximate; reported figures vary by source) |
| Rating | 3.6 / 5 | 4.0 / 5 |
| Primary differentiator | Pairs product delivery for named enterprise clients (British Airways, Condé Nast) with capability-building for the client's own teams, at 1,000+ person UK scale | A SaaS-only subscription embedded-designer model (~$6,599/month) with a 4.9 Clutch rating across 200+ projects |
| Pricing model | Enterprise consulting engagement (project-based or retainer) | Subscription (dedicated full-time or part-time designer) |
| Min. engagement | Not published | $6,599/month (per company website; independently unverifiable) |
| Primary tech stack | Figma, React, Design systems/Storybook | Figma, Design systems/Storybook, Miro |
| Industries served | Enterprise transformation, Consumer products, Media & entertainment | SaaS / B2B software |
AND Digital vs Eleken: overview
AND Digital
AND Digital started in London's Covent Garden in 2014, building a product-development-and-team-building consultancy that now runs 1,001–5,000 people across multiple UK offices, including Maidenhead and Leeds. The firm's pitch blends technical delivery with talent development — it doesn't just design and build products for clients like British Airways, Condé Nast, The Telegraph, and Gousto, it also trains client teams to sustain the work afterward.
Eleken
Eleken traces to 2015 with roots in Kyiv, Ukraine, operating today as a distributed team reported anywhere from 40+ to 100+ designers depending on source. Instead of a fixed project fee, Eleken sells a subscription — roughly $6,599/month for a dedicated full-time designer, part-time also available — a genuinely different pricing model from the fixed-price and T&M norm found elsewhere in this pool. SaaS-only by design, the company holds a 4.9 Clutch rating across 200+ projects, covering complex B2B, AI, data, and geospatial or low-code/no-code products.
Services and capabilities: AND Digital vs Eleken
| Capability | AND Digital | Eleken |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✗ | ✗ |
| Web development | ✓ | ✗ |
| Mobile development | ✗ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: AND Digital vs Eleken
| Framework / platform | AND Digital | Eleken |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | N/A |
| React | ✓ | N/A |
| Framer | N/A | N/A |
| Adobe Creative Suite | N/A | N/A |
| Design systems/Storybook | ✓ | ✓ |
| After Effects | N/A | N/A |
Pricing comparison: AND Digital vs Eleken
| Criterion | AND Digital | Eleken |
|---|---|---|
| Minimum engagement | Not published | $6,599/month (per company website; independently unverifiable) |
| Engagement models | Fixed project, Retainer, Dedicated team | Subscription |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Accessible |
Target audience comparison: AND Digital vs Eleken
| Dimension | AND Digital | Eleken |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Enterprise transformation, Consumer products, Media & entertainment | SaaS / B2B software |
| Best use cases | Large UK enterprise product redesign with an internal capability-building component, Media or travel-sector digital product delivery at scale | Embedded product designer for an ongoing SaaS roadmap, Complex B2B or AI product design on a monthly subscription |
| Typical project type | Fixed project | Subscription |
AND Digital vs Eleken: pros and cons
| AND Digital | |
|---|---|
| + | Named enterprise client list (British Airways, Condé Nast, The Telegraph, Gousto) demonstrates real delivery scale |
| + | 1,001–5,000 employees give it significant UK delivery capacity |
| + | Combines product delivery with training the client's own team, not just a hand-off at project end |
| + | Multiple UK office locations (London, Maidenhead, Leeds) support regional delivery |
| - | UK-concentrated office footprint offers less multi-region coverage than global agency networks |
| - | Large consultancy scale and pricing are less accessible to startups than boutique studios |
| - | Talent-development-plus-delivery positioning means less singular focus on pure design than product-design-only specialists |
| Eleken | |
|---|---|
| + | 4.9 Clutch rating across 200+ completed projects and 70+ published case studies |
| + | Subscription pricing gives predictable monthly cost instead of a large fixed-price contract |
| + | SaaS-only focus, including complex B2B, AI, data, and geospatial products, builds real vertical depth |
| + | Part-time subscription option available for teams that don't need a full-time designer |
| - | Reported team size varies widely by source (40+ to 100+), making capacity planning imprecise |
| - | SaaS-only positioning rules it out for consumer, healthcare, or brand-led engagements |
| - | Subscription pricing can cost more than a fixed-price project for a short, well-defined engagement |
Who should choose AND Digital?
A typical fit: large UK enterprise product redesign with an internal capability-building component.
Pairs product delivery for named enterprise clients (British Airways, Condé Nast) with capability-building for the client's own teams, at 1,000+ person UK scale. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products, Media & entertainment.
Who should choose Eleken?
A typical fit: embedded product designer for an ongoing SaaS roadmap.
A SaaS-only subscription embedded-designer model (~$6,599/month) with a 4.9 Clutch rating across 200+ projects. Minimum engagement starts at $6,599/month (per company website; independently unverifiable). Works best with clients in SaaS / B2B software.
Decision matrix: AND Digital vs Eleken
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | AND Digital |
| You need a large dedicated team for an ongoing programme | AND Digital |
| Your budget is at the lower end | Compare: AND Digital (Not published) vs Eleken ($6,599/month (per company website; independently unverifiable)) |
| You need specialist depth in a specific vertical | AND Digital |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: AND Digital vs Eleken
| Use case | AND Digital fit | Eleken fit | Winner |
|---|---|---|---|
| Large UK enterprise product redesign with an internal capability-building component | Strong | Limited | AND Digital |
| Media or travel-sector digital product delivery at scale | Strong | Limited | AND Digital |
| Embedded product designer for an ongoing SaaS roadmap | Limited | Strong | Eleken |
| Complex B2B or AI product design on a monthly subscription | Limited | Strong | Eleken |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: AND Digital vs Eleken
Eleken (4.0/5) is the stronger overall choice for most Product Design projects. A SaaS-only subscription embedded-designer model (~$6,599/month) with a 4.9 Clutch rating across 200+ projects.
AND Digital (3.6/5) is worth a look if you need media or travel-sector digital product delivery at scale. If your situation matches that, AND Digital is a competitive option.
Related comparisons
AND Digital vs Eleken FAQ
Is AND Digital better than Eleken?
Eleken (4.0/5) scores higher overall, but "better" depends on your use case. AND Digital's strongest advantage: named enterprise client list (British Airways, Condé Nast, The Telegraph, Gousto) demonstrates real delivery scale. Eleken's strongest advantage: 4.9 Clutch rating across 200+ completed projects and 70+ published case studies.
How do AND Digital and Eleken differ in pricing?
AND Digital uses enterprise consulting engagement (project-based or retainer) pricing with a minimum engagement of Not published. Eleken uses subscription (dedicated full-time or part-time designer) pricing with a minimum engagement of $6,599/month (per company website; independently unverifiable). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: AND Digital or Eleken?
AND Digital is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each company before shortlisting.
What are the main differences between AND Digital and Eleken?
AND Digital's primary differentiator is: pairs product delivery for named enterprise clients (British Airways, Condé Nast) with capability-building for the client's own teams, at 1,000+ person UK scale. Eleken's primary differentiator is: a SaaS-only subscription embedded-designer model (~$6,599/month) with a 4.9 Clutch rating across 200+ projects. They also differ in team size (1,001–5,000 vs 40+ to 100+ (approximate; reported figures vary by source)), minimum engagement (Not published vs $6,599/month (per company website; independently unverifiable)), and primary industries served (Enterprise transformation, Consumer products vs SaaS / B2B software).
Verify all details directly with each company before making a decision.