AND Digital vs Deeplocal: full comparison for 2026
Quick verdict
Deeplocal (3.9/5) edges ahead of AND Digital (3.6/5) overall. Deeplocal is the better choice for brands needing working hardware prototypes, not just software. AND Digital is the stronger option for large UK enterprises, design plus team capability-building. The right choice depends on your project size, budget, and required tech stack.
AND Digital vs Deeplocal: head-to-head summary
| Criterion | AND Digital | Deeplocal |
|---|---|---|
| Founded | 2014 | 2006 |
| HQ | London, UK (Covent Garden; also Maidenhead and Leeds) | Pittsburgh, PA, USA |
| Team size | 1,001–5,000 | ~75 |
| Rating | 3.6 / 5 | 3.9 / 5 |
| Primary differentiator | Pairs product delivery for named enterprise clients (British Airways, Condé Nast) with capability-building for the client's own teams, at 1,000+ person UK scale | A Carnegie Mellon-spinoff studio that engineers and builds working hardware prototypes in-house, not just software mockups |
| Pricing model | Enterprise consulting engagement (project-based or retainer) | Project-based (not published) |
| Min. engagement | Not published | Not published |
| Primary tech stack | Figma, React, Design systems/Storybook | Figma, React, Arduino/embedded systems |
| Industries served | Enterprise transformation, Consumer products, Media & entertainment | Consumer products, Enterprise transformation, Automotive & mobility |
AND Digital vs Deeplocal: overview
AND Digital
AND Digital started in London's Covent Garden in 2014, building a product-development-and-team-building consultancy that now runs 1,001–5,000 people across multiple UK offices, including Maidenhead and Leeds. The firm's pitch blends technical delivery with talent development — it doesn't just design and build products for clients like British Airways, Condé Nast, The Telegraph, and Gousto, it also trains client teams to sustain the work afterward.
Deeplocal
Deeplocal spun out of Carnegie Mellon University in Pittsburgh in 2006, building a studio around robotics, hardware development, electrical engineering, and industrial design alongside standard software and creative work. WPP Digital acquired the studio in 2017. At around 75 people, Deeplocal does most of its prototyping and production in-house, which shows up in a client list — Google, Netflix, Airbnb, Lyft, Nike, Toyota, Volkswagen, PNC Bank — that regularly asks for physical, working prototypes rather than mockups.
Services and capabilities: AND Digital vs Deeplocal
| Capability | AND Digital | Deeplocal |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✗ |
| Branding | ✗ | ✗ |
| Web development | ✓ | ✓ |
| Mobile development | ✗ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: AND Digital vs Deeplocal
| Framework / platform | AND Digital | Deeplocal |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | N/A |
| React | ✓ | ✓ |
| Framer | N/A | N/A |
| Adobe Creative Suite | N/A | N/A |
| Design systems/Storybook | ✓ | N/A |
| After Effects | N/A | N/A |
Pricing comparison: AND Digital vs Deeplocal
| Criterion | AND Digital | Deeplocal |
|---|---|---|
| Minimum engagement | Not published | Not published |
| Engagement models | Fixed project, Retainer, Dedicated team | Fixed project, Dedicated team |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Mid-market |
Target audience comparison: AND Digital vs Deeplocal
| Dimension | AND Digital | Deeplocal |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Enterprise transformation, Consumer products, Media & entertainment | Consumer products, Enterprise transformation, Automotive & mobility |
| Best use cases | Large UK enterprise product redesign with an internal capability-building component, Media or travel-sector digital product delivery at scale | Connected-hardware or physical prototype design for a brand campaign, Automotive or consumer-electronics product design requiring in-house engineering |
| Typical project type | Fixed project | Fixed project |
AND Digital vs Deeplocal: pros and cons
| AND Digital | |
|---|---|
| + | Named enterprise client list (British Airways, Condé Nast, The Telegraph, Gousto) demonstrates real delivery scale |
| + | 1,001–5,000 employees give it significant UK delivery capacity |
| + | Combines product delivery with training the client's own team, not just a hand-off at project end |
| + | Multiple UK office locations (London, Maidenhead, Leeds) support regional delivery |
| - | UK-concentrated office footprint offers less multi-region coverage than global agency networks |
| - | Large consultancy scale and pricing are less accessible to startups than boutique studios |
| - | Talent-development-plus-delivery positioning means less singular focus on pure design than product-design-only specialists |
| Deeplocal | |
|---|---|
| + | In-house robotics, electrical engineering, and industrial design capability alongside software and creative work |
| + | Client list (Google, Netflix, Airbnb, Lyft, Nike, Toyota, Volkswagen, PNC Bank) spans tech, consumer, and automotive |
| + | WPP Digital backing since 2017 provides access to a larger global network when needed |
| + | Two decades of continuous operation since its 2006 Carnegie Mellon spinout |
| - | A ~75-person team caps capacity for very large, multi-workstream programs |
| - | Hardware-and-prototype focus is a narrower fit for clients needing pure software UI/UX work |
| - | Pricing and minimum engagement size aren't published |
Who should choose AND Digital?
A typical fit: large UK enterprise product redesign with an internal capability-building component.
Pairs product delivery for named enterprise clients (British Airways, Condé Nast) with capability-building for the client's own teams, at 1,000+ person UK scale. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products, Media & entertainment.
Who should choose Deeplocal?
A typical fit: connected-hardware or physical prototype design for a brand campaign.
A Carnegie Mellon-spinoff studio that engineers and builds working hardware prototypes in-house, not just software mockups. Minimum engagement starts at Not published. Works best with clients in Consumer products, Enterprise transformation, Automotive & mobility.
Decision matrix: AND Digital vs Deeplocal
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | AND Digital |
| You need a large dedicated team for an ongoing programme | AND Digital |
| Your budget is at the lower end | Compare: AND Digital (Not published) vs Deeplocal (Not published) |
| You need specialist depth in a specific vertical | AND Digital |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: AND Digital vs Deeplocal
| Use case | AND Digital fit | Deeplocal fit | Winner |
|---|---|---|---|
| Large UK enterprise product redesign with an internal capability-building component | Strong | Limited | AND Digital |
| Media or travel-sector digital product delivery at scale | Strong | Limited | AND Digital |
| Connected-hardware or physical prototype design for a brand campaign | Limited | Strong | Deeplocal |
| Automotive or consumer-electronics product design requiring in-house engineering | Limited | Strong | Deeplocal |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: AND Digital vs Deeplocal
Deeplocal (3.9/5) is the stronger overall choice for most Product Design projects. A Carnegie Mellon-spinoff studio that engineers and builds working hardware prototypes in-house, not just software mockups.
AND Digital (3.6/5) is worth a look if you need media or travel-sector digital product delivery at scale. If your situation matches that, AND Digital is a competitive option.
Related comparisons
AND Digital vs Deeplocal FAQ
Is AND Digital better than Deeplocal?
Deeplocal (3.9/5) scores higher overall, but "better" depends on your use case. AND Digital's strongest advantage: named enterprise client list (British Airways, Condé Nast, The Telegraph, Gousto) demonstrates real delivery scale. Deeplocal's strongest advantage: in-house robotics, electrical engineering, and industrial design capability alongside software and creative work.
How do AND Digital and Deeplocal differ in pricing?
AND Digital uses enterprise consulting engagement (project-based or retainer) pricing with a minimum engagement of Not published. Deeplocal uses project-based (not published) pricing with a minimum engagement of Not published. Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: AND Digital or Deeplocal?
AND Digital is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each company before shortlisting.
What are the main differences between AND Digital and Deeplocal?
AND Digital's primary differentiator is: pairs product delivery for named enterprise clients (British Airways, Condé Nast) with capability-building for the client's own teams, at 1,000+ person UK scale. Deeplocal's primary differentiator is: a Carnegie Mellon-spinoff studio that engineers and builds working hardware prototypes in-house, not just software mockups. They also differ in team size (1,001–5,000 vs ~75), minimum engagement (Not published vs Not published), and primary industries served (Enterprise transformation, Consumer products vs Consumer products, Enterprise transformation).
Verify all details directly with each company before making a decision.