Frog vs AND Digital: full comparison for 2026
Quick verdict
Frog (3.6/5) edges ahead of AND Digital (3.6/5) overall. Frog is the better choice for enterprises needing digital plus physical/hardware design. AND Digital is the stronger option for large UK enterprises, design plus team capability-building. The right choice depends on your project size, budget, and required tech stack.
Frog vs AND Digital: head-to-head summary
| Criterion | Frog | AND Digital |
|---|---|---|
| Founded | 1969 | 2014 |
| HQ | San Francisco, CA, USA | London, UK (Covent Garden; also Maidenhead and Leeds) |
| Team size | 2,000+ | 1,001–5,000 |
| Rating | 3.6 / 5 | 3.6 / 5 |
| Primary differentiator | Still designs physical hardware (IoT, automotive, medical devices) alongside software, inside Capgemini Invent's enterprise consulting scale | Pairs product delivery for named enterprise clients (British Airways, Condé Nast) with capability-building for the client's own teams, at 1,000+ person UK scale |
| Pricing model | Project-based, enterprise consulting engagements | Enterprise consulting engagement (project-based or retainer) |
| Min. engagement | Not published | Not published |
| Primary tech stack | Figma, Adobe Creative Suite, Miro | Figma, React, Design systems/Storybook |
| Industries served | Enterprise transformation, Consumer products, Healthcare | Enterprise transformation, Consumer products, Media & entertainment |
Frog vs AND Digital: overview
Frog
Long before Capgemini Invent absorbed it in 2019, frog was Esslinger Design, founded in Germany in 1969, then passed through Aricent and Altran on its way to its current owner. Capgemini has since merged Fahrenheit 212, Idean, and June21 into the same brand, putting headcount around 2,000 across 35 studios worldwide. What frog still does that almost nobody else on this list does: design physical hardware — IoT devices, automotive interiors, medical equipment — with the same team that handles the software layer.
AND Digital
AND Digital started in London's Covent Garden in 2014, building a product-development-and-team-building consultancy that now runs 1,001–5,000 people across multiple UK offices, including Maidenhead and Leeds. The firm's pitch blends technical delivery with talent development — it doesn't just design and build products for clients like British Airways, Condé Nast, The Telegraph, and Gousto, it also trains client teams to sustain the work afterward.
Services and capabilities: Frog vs AND Digital
| Capability | Frog | AND Digital |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✗ | ✗ |
| Web development | ✗ | ✓ |
| Mobile development | ✗ | ✗ |
| Design systems | ✓ | ✗ |
Tech stack comparison: Frog vs AND Digital
| Framework / platform | Frog | AND Digital |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | N/A |
| React | N/A | ✓ |
| Framer | N/A | N/A |
| Adobe Creative Suite | ✓ | N/A |
| Design systems/Storybook | ✓ | ✓ |
| After Effects | N/A | N/A |
Pricing comparison: Frog vs AND Digital
| Criterion | Frog | AND Digital |
|---|---|---|
| Minimum engagement | Not published | Not published |
| Engagement models | Fixed project, Retainer | Fixed project, Retainer, Dedicated team |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Mid-market |
Target audience comparison: Frog vs AND Digital
| Dimension | Frog | AND Digital |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Enterprise transformation, Consumer products, Healthcare | Enterprise transformation, Consumer products, Media & entertainment |
| Best use cases | IoT and connected hardware product design, Automotive and smart-home interface design | Large UK enterprise product redesign with an internal capability-building component, Media or travel-sector digital product delivery at scale |
| Typical project type | Fixed project | Fixed project |
Frog vs AND Digital: pros and cons
| Frog | |
|---|---|
| + | Rare combined software-plus-physical-hardware design capability in this pool |
| + | 35 global studios support multi-region enterprise programs |
| + | More than five decades of brand history and design case studies |
| + | Access to Capgemini Invent's broader technology-consulting bench |
| - | Operates as a Capgemini Invent brand today, not an independent boutique — worth disclosing to prospective clients |
| - | Absorbed several legacy agencies (Fahrenheit 212, Idean, June21) under one brand, which can mean inconsistent staffing |
| - | Consulting-firm process overhead can slow fast-moving engagements relative to boutique studios |
| AND Digital | |
|---|---|
| + | Named enterprise client list (British Airways, Condé Nast, The Telegraph, Gousto) demonstrates real delivery scale |
| + | 1,001–5,000 employees give it significant UK delivery capacity |
| + | Combines product delivery with training the client's own team, not just a hand-off at project end |
| + | Multiple UK office locations (London, Maidenhead, Leeds) support regional delivery |
| - | UK-concentrated office footprint offers less multi-region coverage than global agency networks |
| - | Large consultancy scale and pricing are less accessible to startups than boutique studios |
| - | Talent-development-plus-delivery positioning means less singular focus on pure design than product-design-only specialists |
Who should choose Frog?
A typical fit: IoT and connected hardware product design.
Still designs physical hardware (IoT, automotive, medical devices) alongside software, inside Capgemini Invent's enterprise consulting scale. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products, Healthcare.
Who should choose AND Digital?
A typical fit: large UK enterprise product redesign with an internal capability-building component.
Pairs product delivery for named enterprise clients (British Airways, Condé Nast) with capability-building for the client's own teams, at 1,000+ person UK scale. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products, Media & entertainment.
Decision matrix: Frog vs AND Digital
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Frog |
| You need a large dedicated team for an ongoing programme | AND Digital |
| Your budget is at the lower end | Compare: Frog (Not published) vs AND Digital (Not published) |
| You need specialist depth in a specific vertical | Frog |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Frog vs AND Digital
| Use case | Frog fit | AND Digital fit | Winner |
|---|---|---|---|
| IoT and connected hardware product design | Strong | Limited | Frog |
| Automotive and smart-home interface design | Strong | Limited | Frog |
| Large UK enterprise product redesign with an internal capability-building component | Limited | Strong | AND Digital |
| Media or travel-sector digital product delivery at scale | Limited | Strong | AND Digital |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Frog vs AND Digital
Frog (3.6/5) is the stronger overall choice for most Product Design projects. Still designs physical hardware (IoT, automotive, medical devices) alongside software, inside Capgemini Invent's enterprise consulting scale.
AND Digital (3.6/5) is worth a look if you need media or travel-sector digital product delivery at scale. If your situation matches that, AND Digital is a competitive option.
Related comparisons
Frog vs AND Digital FAQ
Is Frog better than AND Digital?
Frog (3.6/5) scores higher overall, but "better" depends on your use case. Frog's strongest advantage: rare combined software-plus-physical-hardware design capability in this pool. AND Digital's strongest advantage: named enterprise client list (British Airways, Condé Nast, The Telegraph, Gousto) demonstrates real delivery scale.
How do Frog and AND Digital differ in pricing?
Frog uses project-based, enterprise consulting engagements pricing with a minimum engagement of Not published. AND Digital uses enterprise consulting engagement (project-based or retainer) pricing with a minimum engagement of Not published. Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Frog or AND Digital?
AND Digital is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each company before shortlisting.
What are the main differences between Frog and AND Digital?
Frog's primary differentiator is: still designs physical hardware (IoT, automotive, medical devices) alongside software, inside Capgemini Invent's enterprise consulting scale. AND Digital's primary differentiator is: pairs product delivery for named enterprise clients (British Airways, Condé Nast) with capability-building for the client's own teams, at 1,000+ person UK scale. They also differ in team size (2,000+ vs 1,001–5,000), minimum engagement (Not published vs Not published), and primary industries served (Enterprise transformation, Consumer products vs Enterprise transformation, Consumer products).
Verify all details directly with each company before making a decision.