Huge Inc vs Gapsy Studio: full comparison for 2026
Quick verdict
Gapsy Studio (4.4/5) edges ahead of Huge Inc (3.5/5) overall. Gapsy Studio is the better choice for Fintech, SaaS, healthcare — perfect-rated boutique. Huge Inc is the stronger option for large enterprise brands, big-agency scale mid-transition. The right choice depends on your project size, budget, and required tech stack.
Huge Inc vs Gapsy Studio: head-to-head summary
| Criterion | Huge Inc | Gapsy Studio |
|---|---|---|
| Founded | 1999 | 2014 |
| HQ | Manhattan, NYC, USA (relocated from Brooklyn Oct 2025) | Dnipro, Ukraine |
| Team size | ~1,240 | Collective model, size not published (500+ completed projects) |
| Rating | 3.5 / 5 | 4.4 / 5 |
| Primary differentiator | One of the oldest agency names in this pool, freshly rebuilt through a 2024 AEA Investors acquisition and Hero Digital merger | A perfect 5.0/5.0 Clutch rating across 52 reviews, backed by 13+ international awards, from a company that doesn't publish its own headcount |
| Pricing model | Project-based, retainer | Fixed project, dedicated team |
| Min. engagement | Not published | $10K (per company website; independently unverifiable) |
| Primary tech stack | Figma, Adobe Creative Suite, React | Figma, Webflow, After Effects |
| Industries served | Enterprise transformation, Consumer products | Financial services / fintech, SaaS / B2B software, Healthcare, EdTech, E-commerce / retail |
Huge Inc vs Gapsy Studio: overview
Huge Inc
Huge started in Brooklyn in 1999 under founders David Skokna, Sasha Kirovski, Gene Liebel, and Aaron Shapiro, spending most of its history inside Interpublic Group before AEA Investors bought it in December 2024 and merged it with Hero Digital. A relocation to Manhattan followed in October 2025. Post-merger, the combined agency runs around 1,240 people, with engagement sizes following large-agency norms rather than a published rate.
Gapsy Studio
Gapsy Studio describes its own history as running "since 2014" — treated here as self-reported since it isn't independently confirmed — from a base in Dnipro, Ukraine. Instead of stating a team size, the company calls itself a "collective of creative professionals," pointing to 500+ completed projects and a 5.0/5.0 Clutch rating across 52 reviews. Thirteen-plus international awards from Behance, Awwwards, FWA, CSS Winner, Titan Awards, and DesignRush back that rating, spanning fintech, SaaS, health, education, and retail client work.
Services and capabilities: Huge Inc vs Gapsy Studio
| Capability | Huge Inc | Gapsy Studio |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✗ |
| Branding | ✓ | ✓ |
| Web development | ✓ | ✓ |
| Mobile development | ✗ | ✓ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Huge Inc vs Gapsy Studio
| Framework / platform | Huge Inc | Gapsy Studio |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | ✓ | ✓ |
| React | ✓ | ✓ |
| Framer | N/A | N/A |
| Adobe Creative Suite | ✓ | N/A |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | ✓ |
Pricing comparison: Huge Inc vs Gapsy Studio
| Criterion | Huge Inc | Gapsy Studio |
|---|---|---|
| Minimum engagement | Not published | $10K (per company website; independently unverifiable) |
| Engagement models | Fixed project, Retainer | Fixed project, Dedicated team |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Accessible |
Target audience comparison: Huge Inc vs Gapsy Studio
| Dimension | Huge Inc | Gapsy Studio |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Enterprise transformation, Consumer products | Financial services / fintech, SaaS / B2B software, Healthcare |
| Best use cases | Enterprise brand and digital product redesign, Large-scale web platform modernization | Fintech app UI/UX with brand identity work, Healthcare or EdTech product redesign |
| Typical project type | Fixed project | Fixed project |
Huge Inc vs Gapsy Studio: pros and cons
| Huge Inc | |
|---|---|
| + | 26 years of enterprise digital design history and case studies |
| + | Post-merger headcount (~1,240) supports significant delivery capacity |
| + | Covers brand, product, and web design/development under one roof |
| + | Recent Hero Digital merger brings additional capabilities into the brand |
| - | Sold to private equity firm AEA Investors in December 2024 and merged with Hero Digital — a recent ownership change still settling |
| - | Long tenure inside Interpublic Group followed by a 2024 sale means less continuity than an independently owned company |
| - | Engagement sizes aren't published, complicating budget planning for smaller teams |
| Gapsy Studio | |
|---|---|
| + | 5.0/5.0 Clutch rating across 52 public reviews — one of the highest verified scores in this pool |
| + | 13+ international design awards across Behance, Awwwards, FWA, CSS Winner, Titan Awards, and DesignRush |
| + | 500+ completed projects demonstrates a substantial delivery track record |
| + | Covers five distinct industries (fintech, SaaS, health, education, retail) from one team |
| - | Doesn't publish a specific headcount, describing itself as a 'collective' — harder to gauge delivery capacity |
| - | Founding year is self-reported ('since 2014') rather than independently confirmed |
| - | Its broad five-industry positioning trades off some depth against single-vertical specialists like UXDA |
Who should choose Huge Inc?
A typical fit: enterprise brand and digital product redesign.
One of the oldest agency names in this pool, freshly rebuilt through a 2024 AEA Investors acquisition and Hero Digital merger. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products.
Who should choose Gapsy Studio?
A typical fit: fintech app UI/UX with brand identity work.
A perfect 5.0/5.0 Clutch rating across 52 reviews, backed by 13+ international awards, from a company that doesn't publish its own headcount. Minimum engagement starts at $10K (per company website; independently unverifiable). Works best with clients in Financial services / fintech, SaaS / B2B software, Healthcare, EdTech, E-commerce / retail.
Decision matrix: Huge Inc vs Gapsy Studio
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Huge Inc |
| You need a large dedicated team for an ongoing programme | Gapsy Studio |
| Your budget is at the lower end | Compare: Huge Inc (Not published) vs Gapsy Studio ($10K (per company website; independently unverifiable)) |
| You need specialist depth in a specific vertical | Gapsy Studio |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Huge Inc vs Gapsy Studio
| Use case | Huge Inc fit | Gapsy Studio fit | Winner |
|---|---|---|---|
| Enterprise brand and digital product redesign | Strong | Limited | Huge Inc |
| Large-scale web platform modernization | Strong | Limited | Huge Inc |
| Fintech app UI/UX with brand identity work | Limited | Strong | Gapsy Studio |
| Healthcare or EdTech product redesign | Limited | Strong | Gapsy Studio |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Huge Inc vs Gapsy Studio
Gapsy Studio (4.4/5) is the stronger overall choice for most Product Design projects. A perfect 5.0/5.0 Clutch rating across 52 reviews, backed by 13+ international awards, from a company that doesn't publish its own headcount.
Huge Inc (3.5/5) is worth a look if you need large-scale web platform modernization. If your situation matches that, Huge Inc is a competitive option.
Related comparisons
Huge Inc vs Gapsy Studio FAQ
Is Huge Inc better than Gapsy Studio?
Gapsy Studio (4.4/5) scores higher overall, but "better" depends on your use case. Huge Inc's strongest advantage: 26 years of enterprise digital design history and case studies. Gapsy Studio's strongest advantage: 5.0/5.0 Clutch rating across 52 public reviews — one of the highest verified scores in this pool.
How do Huge Inc and Gapsy Studio differ in pricing?
Huge Inc uses project-based, retainer pricing with a minimum engagement of Not published. Gapsy Studio uses fixed project, dedicated team pricing with a minimum engagement of $10K (per company website; independently unverifiable). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Huge Inc or Gapsy Studio?
Huge Inc is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each company before shortlisting.
What are the main differences between Huge Inc and Gapsy Studio?
Huge Inc's primary differentiator is: one of the oldest agency names in this pool, freshly rebuilt through a 2024 AEA Investors acquisition and Hero Digital merger. Gapsy Studio's primary differentiator is: a perfect 5.0/5.0 Clutch rating across 52 reviews, backed by 13+ international awards, from a company that doesn't publish its own headcount. They also differ in team size (~1,240 vs Collective model, size not published (500+ completed projects)), minimum engagement (Not published vs $10K (per company website; independently unverifiable)), and primary industries served (Enterprise transformation, Consumer products vs Financial services / fintech, SaaS / B2B software).
Verify all details directly with each company before making a decision.