Huge Inc vs Goji Labs: full comparison for 2026
Quick verdict
Goji Labs (3.8/5) edges ahead of Huge Inc (3.5/5) overall. Goji Labs is the better choice for startups and nonprofits, strategy-led design, accessible pricing. Huge Inc is the stronger option for large enterprise brands, big-agency scale mid-transition. The right choice depends on your project size, budget, and required tech stack.
Huge Inc vs Goji Labs: head-to-head summary
| Criterion | Huge Inc | Goji Labs |
|---|---|---|
| Founded | 1999 | 2014 |
| HQ | Manhattan, NYC, USA (relocated from Brooklyn Oct 2025) | West Hollywood / Los Angeles, CA, USA |
| Team size | ~1,240 | 11–50 |
| Rating | 3.5 / 5 | 3.8 / 5 |
| Primary differentiator | One of the oldest agency names in this pool, freshly rebuilt through a 2024 AEA Investors acquisition and Hero Digital merger | A 2025 Inc. 5000 honoree that explicitly serves nonprofits and individual entrepreneurs, not only funded startups |
| Pricing model | Project-based, retainer | Fixed project, T&M |
| Min. engagement | Not published | $15K (per company website; independently unverifiable) |
| Primary tech stack | Figma, Adobe Creative Suite, React | Figma, React, Swift |
| Industries served | Enterprise transformation, Consumer products | EdTech, Financial services / fintech, Healthcare |
Huge Inc vs Goji Labs: overview
Huge Inc
Huge started in Brooklyn in 1999 under founders David Skokna, Sasha Kirovski, Gene Liebel, and Aaron Shapiro, spending most of its history inside Interpublic Group before AEA Investors bought it in December 2024 and merged it with Hero Digital. A relocation to Manhattan followed in October 2025. Post-merger, the combined agency runs around 1,240 people, with engagement sizes following large-agency norms rather than a published rate.
Goji Labs
David Barlev and Adam Sumner founded Goji Labs in 2014 (one source says 2015), building a strategy-led practice from West Hollywood/Los Angeles with 11–50 employees. It made the 2025 Inc. 5000 list and carries 84 Clutch reviews, with deep edtech, fintech, and healthtech experience. What separates Goji from most boutiques in this pool: it explicitly takes on nonprofits and individual entrepreneurs alongside venture-funded clients.
Services and capabilities: Huge Inc vs Goji Labs
| Capability | Huge Inc | Goji Labs |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✓ | ✗ |
| Web development | ✓ | ✓ |
| Mobile development | ✗ | ✓ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Huge Inc vs Goji Labs
| Framework / platform | Huge Inc | Goji Labs |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | ✓ | N/A |
| React | ✓ | ✓ |
| Framer | N/A | N/A |
| Adobe Creative Suite | ✓ | N/A |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | N/A |
Pricing comparison: Huge Inc vs Goji Labs
| Criterion | Huge Inc | Goji Labs |
|---|---|---|
| Minimum engagement | Not published | $15K (per company website; independently unverifiable) |
| Engagement models | Fixed project, Retainer | Fixed project, Time & materials |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Accessible |
Target audience comparison: Huge Inc vs Goji Labs
| Dimension | Huge Inc | Goji Labs |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Enterprise transformation, Consumer products | EdTech, Financial services / fintech, Healthcare |
| Best use cases | Enterprise brand and digital product redesign, Large-scale web platform modernization | Nonprofit or mission-driven product design, EdTech or healthtech MVP for an early-stage startup |
| Typical project type | Fixed project | Fixed project |
Huge Inc vs Goji Labs: pros and cons
| Huge Inc | |
|---|---|
| + | 26 years of enterprise digital design history and case studies |
| + | Post-merger headcount (~1,240) supports significant delivery capacity |
| + | Covers brand, product, and web design/development under one roof |
| + | Recent Hero Digital merger brings additional capabilities into the brand |
| - | Sold to private equity firm AEA Investors in December 2024 and merged with Hero Digital — a recent ownership change still settling |
| - | Long tenure inside Interpublic Group followed by a 2024 sale means less continuity than an independently owned company |
| - | Engagement sizes aren't published, complicating budget planning for smaller teams |
| Goji Labs | |
|---|---|
| + | Independently verified 2025 Inc. 5000 growth recognition |
| + | 84 Clutch reviews provide a substantial independent feedback sample |
| + | Explicitly serves nonprofits and individual entrepreneurs, not only funded startups |
| + | Strategy-led approach pairs product discovery with delivery inside one team |
| - | The 11–50 employee band is smaller than most other boutiques here, limiting capacity for very large programs |
| - | Founding year is disputed between sources (2014 vs. 2015) |
| - | Focus on edtech/fintech/healthtech means less depth for consumer or enterprise-only projects |
Who should choose Huge Inc?
A typical fit: enterprise brand and digital product redesign.
One of the oldest agency names in this pool, freshly rebuilt through a 2024 AEA Investors acquisition and Hero Digital merger. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products.
Who should choose Goji Labs?
A typical fit: nonprofit or mission-driven product design.
A 2025 Inc. 5000 honoree that explicitly serves nonprofits and individual entrepreneurs, not only funded startups. Minimum engagement starts at $15K (per company website; independently unverifiable). Works best with clients in EdTech, Financial services / fintech, Healthcare.
Decision matrix: Huge Inc vs Goji Labs
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Huge Inc |
| You need a large dedicated team for an ongoing programme | Check each company's engagement model |
| Your budget is at the lower end | Compare: Huge Inc (Not published) vs Goji Labs ($15K (per company website; independently unverifiable)) |
| You need specialist depth in a specific vertical | Goji Labs |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Huge Inc vs Goji Labs
| Use case | Huge Inc fit | Goji Labs fit | Winner |
|---|---|---|---|
| Enterprise brand and digital product redesign | Strong | Limited | Huge Inc |
| Large-scale web platform modernization | Strong | Limited | Huge Inc |
| Nonprofit or mission-driven product design | Limited | Strong | Goji Labs |
| EdTech or healthtech MVP for an early-stage startup | Limited | Strong | Goji Labs |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Huge Inc vs Goji Labs
Goji Labs (3.8/5) is the stronger overall choice for most Product Design projects. A 2025 Inc. 5000 honoree that explicitly serves nonprofits and individual entrepreneurs, not only funded startups.
Huge Inc (3.5/5) is worth a look if you need large-scale web platform modernization. If your situation matches that, Huge Inc is a competitive option.
Related comparisons
Huge Inc vs Goji Labs FAQ
Is Huge Inc better than Goji Labs?
Goji Labs (3.8/5) scores higher overall, but "better" depends on your use case. Huge Inc's strongest advantage: 26 years of enterprise digital design history and case studies. Goji Labs's strongest advantage: independently verified 2025 Inc. 5000 growth recognition.
How do Huge Inc and Goji Labs differ in pricing?
Huge Inc uses project-based, retainer pricing with a minimum engagement of Not published. Goji Labs uses fixed project, t&m pricing with a minimum engagement of $15K (per company website; independently unverifiable). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Huge Inc or Goji Labs?
Huge Inc is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each company before shortlisting.
What are the main differences between Huge Inc and Goji Labs?
Huge Inc's primary differentiator is: one of the oldest agency names in this pool, freshly rebuilt through a 2024 AEA Investors acquisition and Hero Digital merger. Goji Labs's primary differentiator is: a 2025 Inc. 5000 honoree that explicitly serves nonprofits and individual entrepreneurs, not only funded startups. They also differ in team size (~1,240 vs 11–50), minimum engagement (Not published vs $15K (per company website; independently unverifiable)), and primary industries served (Enterprise transformation, Consumer products vs EdTech, Financial services / fintech).
Verify all details directly with each company before making a decision.