Huge Inc vs Orbix Studio: full comparison for 2026
Quick verdict
Huge Inc (3.5/5) edges ahead of Orbix Studio (3.5/5) overall. Huge Inc is the better choice for large enterprise brands, big-agency scale mid-transition. Orbix Studio is the stronger option for Seed-to-Series-B startups wanting a young, founder-close team. The right choice depends on your project size, budget, and required tech stack.
Huge Inc vs Orbix Studio: head-to-head summary
| Criterion | Huge Inc | Orbix Studio |
|---|---|---|
| Founded | 1999 | 2023 |
| HQ | Manhattan, NYC, USA (relocated from Brooklyn Oct 2025) | Queens, NY, USA |
| Team size | ~1,240 | 10–30 |
| Rating | 3.5 / 5 | 3.5 / 5 |
| Primary differentiator | One of the oldest agency names in this pool, freshly rebuilt through a 2024 AEA Investors acquisition and Hero Digital merger | The newest company in this pool, built specifically around the seed-to-Series-B funded startup stage |
| Pricing model | Project-based, retainer | Fixed project |
| Min. engagement | Not published | Not published |
| Primary tech stack | Figma, Adobe Creative Suite, React | Figma, React, Swift |
| Industries served | Enterprise transformation, Consumer products | SaaS / B2B software, Financial services / fintech, Healthcare |
Huge Inc vs Orbix Studio: overview
Huge Inc
Huge started in Brooklyn in 1999 under founders David Skokna, Sasha Kirovski, Gene Liebel, and Aaron Shapiro, spending most of its history inside Interpublic Group before AEA Investors bought it in December 2024 and merged it with Hero Digital. A relocation to Manhattan followed in October 2025. Post-merger, the combined agency runs around 1,240 people, with engagement sizes following large-agency norms rather than a published rate.
Orbix Studio
Every other company in this pool has at least several years of track record; Orbix Studio, launched in 2023 out of Queens, NY, does not, and that's disclosed plainly rather than papered over. The company reports 10–30 employees depending on source and focuses specifically on B2B SaaS, fintech, and healthtech product design paired with front-end development, aimed at funded startups from seed through Series B — a precise stage-focus that most companies in this pool don't bother to state.
Services and capabilities: Huge Inc vs Orbix Studio
| Capability | Huge Inc | Orbix Studio |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✓ | ✗ |
| Web development | ✓ | ✓ |
| Mobile development | ✗ | ✓ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Huge Inc vs Orbix Studio
| Framework / platform | Huge Inc | Orbix Studio |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | ✓ | N/A |
| React | ✓ | ✓ |
| Framer | N/A | N/A |
| Adobe Creative Suite | ✓ | N/A |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | N/A |
Pricing comparison: Huge Inc vs Orbix Studio
| Criterion | Huge Inc | Orbix Studio |
|---|---|---|
| Minimum engagement | Not published | Not published |
| Engagement models | Fixed project, Retainer | Fixed project |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Mid-market |
Target audience comparison: Huge Inc vs Orbix Studio
| Dimension | Huge Inc | Orbix Studio |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Enterprise transformation, Consumer products | SaaS / B2B software, Financial services / fintech, Healthcare |
| Best use cases | Enterprise brand and digital product redesign, Large-scale web platform modernization | Seed-stage B2B SaaS MVP design and front-end build, Fintech product design for a Series A-B startup |
| Typical project type | Fixed project | Fixed project |
Huge Inc vs Orbix Studio: pros and cons
| Huge Inc | |
|---|---|
| + | 26 years of enterprise digital design history and case studies |
| + | Post-merger headcount (~1,240) supports significant delivery capacity |
| + | Covers brand, product, and web design/development under one roof |
| + | Recent Hero Digital merger brings additional capabilities into the brand |
| - | Sold to private equity firm AEA Investors in December 2024 and merged with Hero Digital — a recent ownership change still settling |
| - | Long tenure inside Interpublic Group followed by a 2024 sale means less continuity than an independently owned company |
| - | Engagement sizes aren't published, complicating budget planning for smaller teams |
| Orbix Studio | |
|---|---|
| + | Built specifically for funded startups at the seed-through-Series-B stage, a precise positioning few others in this pool share |
| + | Small team size (10–30) means direct founder-to-founder access rather than layered account management |
| + | Combines product design with front-end development, reducing hand-off risk for early-stage teams |
| + | Covers three complex, high-value verticals (B2B SaaS, fintech, healthtech) despite its youth |
| - | Founded in 2023 — by a wide margin the thinnest public track record of any company in this pool |
| - | 10–30 person team caps capacity for large or multi-workstream programs |
| - | Minimum engagement is not published, so budget planning requires a direct conversation |
Who should choose Huge Inc?
A typical fit: enterprise brand and digital product redesign.
One of the oldest agency names in this pool, freshly rebuilt through a 2024 AEA Investors acquisition and Hero Digital merger. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products.
Who should choose Orbix Studio?
A typical fit: seed-stage B2B SaaS MVP design and front-end build.
The newest company in this pool, built specifically around the seed-to-Series-B funded startup stage. Minimum engagement starts at Not published. Works best with clients in SaaS / B2B software, Financial services / fintech, Healthcare.
Decision matrix: Huge Inc vs Orbix Studio
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Huge Inc |
| You need a large dedicated team for an ongoing programme | Check each company's engagement model |
| Your budget is at the lower end | Compare: Huge Inc (Not published) vs Orbix Studio (Not published) |
| You need specialist depth in a specific vertical | Orbix Studio |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Huge Inc vs Orbix Studio
| Use case | Huge Inc fit | Orbix Studio fit | Winner |
|---|---|---|---|
| Enterprise brand and digital product redesign | Strong | Limited | Huge Inc |
| Large-scale web platform modernization | Strong | Limited | Huge Inc |
| Seed-stage B2B SaaS MVP design and front-end build | Limited | Strong | Orbix Studio |
| Fintech product design for a Series A-B startup | Limited | Strong | Orbix Studio |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Huge Inc vs Orbix Studio
Huge Inc (3.5/5) is the stronger overall choice for most Product Design projects. One of the oldest agency names in this pool, freshly rebuilt through a 2024 AEA Investors acquisition and Hero Digital merger.
Orbix Studio (3.5/5) is worth a look if you need fintech product design for a Series A-B startup. If your situation matches that, Orbix Studio is a competitive option.
Related comparisons
Huge Inc vs Orbix Studio FAQ
Is Huge Inc better than Orbix Studio?
Huge Inc (3.5/5) scores higher overall, but "better" depends on your use case. Huge Inc's strongest advantage: 26 years of enterprise digital design history and case studies. Orbix Studio's strongest advantage: built specifically for funded startups at the seed-through-Series-B stage, a precise positioning few others in this pool share.
How do Huge Inc and Orbix Studio differ in pricing?
Huge Inc uses project-based, retainer pricing with a minimum engagement of Not published. Orbix Studio uses fixed project pricing with a minimum engagement of Not published. Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Huge Inc or Orbix Studio?
Huge Inc is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each company before shortlisting.
What are the main differences between Huge Inc and Orbix Studio?
Huge Inc's primary differentiator is: one of the oldest agency names in this pool, freshly rebuilt through a 2024 AEA Investors acquisition and Hero Digital merger. Orbix Studio's primary differentiator is: the newest company in this pool, built specifically around the seed-to-Series-B funded startup stage. They also differ in team size (~1,240 vs 10–30), minimum engagement (Not published vs Not published), and primary industries served (Enterprise transformation, Consumer products vs SaaS / B2B software, Financial services / fintech).
Verify all details directly with each company before making a decision.