AKQA vs Deeplocal: full comparison for 2026
Quick verdict
Deeplocal (3.9/5) edges ahead of AKQA (3.6/5) overall. Deeplocal is the better choice for brands needing working hardware prototypes, not just software. AKQA is the stronger option for fortune 500 enterprises, design within a global agency network. The right choice depends on your project size, budget, and required tech stack.
AKQA vs Deeplocal: head-to-head summary
| Criterion | AKQA | Deeplocal |
|---|---|---|
| Founded | 1994 | 2006 |
| HQ | London, UK | Pittsburgh, PA, USA |
| Team size | ~6,000 | ~75 |
| Rating | 3.6 / 5 | 3.9 / 5 |
| Primary differentiator | A 6,000-person, 50-country agency network with more than half the Fortune 500's top 20 as clients, now part of WPP's AKQA Group | A Carnegie Mellon-spinoff studio that engineers and builds working hardware prototypes in-house, not just software mockups |
| Pricing model | Enterprise consulting engagement (project-based or retainer) | Project-based (not published) |
| Min. engagement | Not published | Not published |
| Primary tech stack | Figma, Adobe Creative Suite, React | Figma, React, Arduino/embedded systems |
| Industries served | Enterprise transformation, Consumer products, Financial services / fintech | Consumer products, Enterprise transformation, Automotive & mobility |
AKQA vs Deeplocal: overview
AKQA
Ajaz Ahmed launched AKQA in London in 1994 at 21, before finishing university, betting early on the commercial web. The firm stayed independent until WPP acquired it in 2012, and in 2020 WPP merged it with Grey Group to form AKQA Group — the agency now runs roughly 6,000 people across 50 countries. More than half of the Fortune 500's top 20 companies have been clients, and AKQA has broadened well past its web-agency roots into product and spatial design and, more recently, AI-driven experience work.
Deeplocal
Deeplocal spun out of Carnegie Mellon University in Pittsburgh in 2006, building a studio around robotics, hardware development, electrical engineering, and industrial design alongside standard software and creative work. WPP Digital acquired the studio in 2017. At around 75 people, Deeplocal does most of its prototyping and production in-house, which shows up in a client list — Google, Netflix, Airbnb, Lyft, Nike, Toyota, Volkswagen, PNC Bank — that regularly asks for physical, working prototypes rather than mockups.
Services and capabilities: AKQA vs Deeplocal
| Capability | AKQA | Deeplocal |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✗ |
| Branding | ✓ | ✗ |
| Web development | ✗ | ✓ |
| Mobile development | ✗ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: AKQA vs Deeplocal
| Framework / platform | AKQA | Deeplocal |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | N/A |
| React | ✓ | ✓ |
| Framer | N/A | N/A |
| Adobe Creative Suite | ✓ | N/A |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | N/A |
Pricing comparison: AKQA vs Deeplocal
| Criterion | AKQA | Deeplocal |
|---|---|---|
| Minimum engagement | Not published | Not published |
| Engagement models | Fixed project, Retainer, Dedicated team | Fixed project, Dedicated team |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Mid-market |
Target audience comparison: AKQA vs Deeplocal
| Dimension | AKQA | Deeplocal |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Enterprise transformation, Consumer products, Financial services / fintech | Consumer products, Enterprise transformation, Automotive & mobility |
| Best use cases | Fortune 500 digital product design bundled with brand and marketing work, Enterprise experience design backed by a large global network | Connected-hardware or physical prototype design for a brand campaign, Automotive or consumer-electronics product design requiring in-house engineering |
| Typical project type | Fixed project | Fixed project |
AKQA vs Deeplocal: pros and cons
| AKQA | |
|---|---|
| + | 6,000 people across 50 countries make it one of the largest networks in this pool |
| + | More than half of the Fortune 500's top 20 companies have been clients |
| + | Three decades of history, from an independent 1994 startup through its current WPP-backed scale |
| + | Broadened beyond web design into product, spatial, and AI-driven experience work |
| - | Fully absorbed into WPP's AKQA Group since 2020, so clients are hiring a large network agency, not an independent studio |
| - | Enterprise scale and pricing are less accessible to startups or small product teams |
| - | Broad, agency-network positioning means less concentrated product-design specialization than boutique studios |
| Deeplocal | |
|---|---|
| + | In-house robotics, electrical engineering, and industrial design capability alongside software and creative work |
| + | Client list (Google, Netflix, Airbnb, Lyft, Nike, Toyota, Volkswagen, PNC Bank) spans tech, consumer, and automotive |
| + | WPP Digital backing since 2017 provides access to a larger global network when needed |
| + | Two decades of continuous operation since its 2006 Carnegie Mellon spinout |
| - | A ~75-person team caps capacity for very large, multi-workstream programs |
| - | Hardware-and-prototype focus is a narrower fit for clients needing pure software UI/UX work |
| - | Pricing and minimum engagement size aren't published |
Who should choose AKQA?
A typical fit: fortune 500 digital product design bundled with brand and marketing work.
A 6,000-person, 50-country agency network with more than half the Fortune 500's top 20 as clients, now part of WPP's AKQA Group. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products, Financial services / fintech.
Who should choose Deeplocal?
A typical fit: connected-hardware or physical prototype design for a brand campaign.
A Carnegie Mellon-spinoff studio that engineers and builds working hardware prototypes in-house, not just software mockups. Minimum engagement starts at Not published. Works best with clients in Consumer products, Enterprise transformation, Automotive & mobility.
Decision matrix: AKQA vs Deeplocal
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | AKQA |
| You need a large dedicated team for an ongoing programme | AKQA |
| Your budget is at the lower end | Compare: AKQA (Not published) vs Deeplocal (Not published) |
| You need specialist depth in a specific vertical | AKQA |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: AKQA vs Deeplocal
| Use case | AKQA fit | Deeplocal fit | Winner |
|---|---|---|---|
| Fortune 500 digital product design bundled with brand and marketing work | Strong | Limited | AKQA |
| Enterprise experience design backed by a large global network | Strong | Limited | AKQA |
| Connected-hardware or physical prototype design for a brand campaign | Limited | Strong | Deeplocal |
| Automotive or consumer-electronics product design requiring in-house engineering | Limited | Strong | Deeplocal |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: AKQA vs Deeplocal
Deeplocal (3.9/5) is the stronger overall choice for most Product Design projects. A Carnegie Mellon-spinoff studio that engineers and builds working hardware prototypes in-house, not just software mockups.
AKQA (3.6/5) is worth a look if you need enterprise experience design backed by a large global network. If your situation matches that, AKQA is a competitive option.
Related comparisons
AKQA vs Deeplocal FAQ
Is AKQA better than Deeplocal?
Deeplocal (3.9/5) scores higher overall, but "better" depends on your use case. AKQA's strongest advantage: 6,000 people across 50 countries make it one of the largest networks in this pool. Deeplocal's strongest advantage: in-house robotics, electrical engineering, and industrial design capability alongside software and creative work.
How do AKQA and Deeplocal differ in pricing?
AKQA uses enterprise consulting engagement (project-based or retainer) pricing with a minimum engagement of Not published. Deeplocal uses project-based (not published) pricing with a minimum engagement of Not published. Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: AKQA or Deeplocal?
AKQA is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each company before shortlisting.
What are the main differences between AKQA and Deeplocal?
AKQA's primary differentiator is: a 6,000-person, 50-country agency network with more than half the Fortune 500's top 20 as clients, now part of WPP's AKQA Group. Deeplocal's primary differentiator is: a Carnegie Mellon-spinoff studio that engineers and builds working hardware prototypes in-house, not just software mockups. They also differ in team size (~6,000 vs ~75), minimum engagement (Not published vs Not published), and primary industries served (Enterprise transformation, Consumer products vs Consumer products, Enterprise transformation).
Verify all details directly with each company before making a decision.